The JasperAds Content engine is really just an expression of our content API which enables us to easily display multiple formats (Flash, Silverlight, DHtml) of the same content. 

This architecture affords the greatest flexibility for rapidly developing extremely customized and innovative dynamic ad units. 

Our ad units are more akin to real applications giving the consumer the ability to browse different offers or view your product line-up right within the ad unit.

Banner Ads as Applications

One of the great features of our platform is the ability to bring a high level of interactivity sorely needed to your display advertising.

Take the banner ad on the right as an example. 

Generated in real time this banner ad combines:

• Live Product Pricing Data
• Live Product Image and Descriptions
• Live User Reviews and Ratings for each product

Note that each ad is built in real time specifically for each user.  For instance a female in San Francisco will see completely different items than a male in New York City. 

This is the real power of dynamic ads, personalization at a level not known before in banner advertising.