If the decision engine is the brain, the Analytics engine is the heart of our platform. 

In addition to the regular impression information you'd expect, we are also able to capture every event on even the most complicated and interactive ad units. 

We're able to offer new metrics enabling you to measure exactly what parts of your ads are working and which are not. 

Combined with our sophisticated reporting services, you'll be amazed at the new insights you're able to discover.

Web Analytics for Display Advertising

The key to understanding exactly which parts within a banner ad are working requires a more granular level of data collection.  Our platform brings the granularity of web analytics to display advertising.  We're able to tell you which parts of your ads are working and which are not.  This degree of optimization capability is unprecedented at the scale of display advertising.

Our rich interactive ad units can track which products users' are focused on the most or even the length of time spent dwelling within an ad unit.

Innovative Metrics

With the increased granularity of data we're able to offer some innovative metrics that will help shed some light on how your display advertising campaigns are really performing.  With the JasperAds platform it's not just about counting click throughs.

Enterprise Reporting

With the vast amount of information to be analyzed, you'll appreciate our extensive reporting and dashboarding capabilities.  In addition to the out of the box reporting functionality, we can work with you to customize a solution to fit your needs.