The 3 faces of JasperAds
The JasperAds Content engine is really just an expression of our content API which enables us to easily display multiple formats (Flash, Silverlight, DHtml) of the same content. This architecture affords the greatest flexibility for rapidly developing extremely customized and innovative dynamic ad units. Our ad units are more akin to real applications giving the consumer the ability to browse different offers or view your product line-up right within the ad unit.
The JasperAds Decision engine is the brains of the architecture. This layer brings together content, targeting and optimization objectives to deliver the perfect ad for each and every consumer. We work with you to define the business rules under which your campaign will run, you can have as much or as little control as you like.
If the decision engine is the brain, the JasperAds Analytics engine is the heart of our platform. In addition to the regular impression information you'd expect, we are able to capture every event on even the most complicated and interactive ad units. We're able to offer new metrics enabling you to measure exactly what parts of your ads are working and which are not. Combined with our sophisticated reporting services, you'll be amazed at the new insights you're able to discover.